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    Must-have influencer marketing in 2021: Key Opinion Leaders

    To achieve success in China, influencer marketing should be at the top of any Western brand to-do list in 2021.

    How to tailor your digital marketing strategy to capture Gen Z consumers

    Chinese Generation Z is a dominant force in the consumer market right now. According to new research, they account for...

    Next Gen High-Net-Worth Individuals: How to target them with successful digital marketing campaigns.

    China is now the second-largest wealth market globally, with 2.3 million High-Net-Worth Individuals. With investible...

    She Power: Harnessing the unstoppable spending power of female Chinese consumers

    Marketers, listen up! If you're looking for a huge return on your marketing investment look no further than She Power.

    How to jump on China’s online retail and e-commerce GPD rise to boost brand engagement?

    Calling all retail marketers! Deciding where to invest your marketing budget this year? And looking for marketing...