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    Which businesses won and lost this Chinese New Year

    Emerging Communications: CNY 2021 Insights Round-up

    CNY 2021: A Round-up of The Most Important & Unusual Consumer trends

    2021 marks the 2nd year of Chinese consumers adapting their Chinese New Year celebrations due to Covid-19. The...

    Weibo's Still Winning in 2021: Is this what your Chinese Marketing is missing?

    Last year Weibo, the second largest social media platform in China, saw huge growth both in the number of users and...

    Why you need to add Xiaohongshu (Little Red Book) to your Chinese Marketing Playbook this year

    No matter what industry you’re in, Education, Property, Travel, Retail, Luxury, F&B, Wellness, etc. Xiaohongshu...

    How to adapt your Chinese digital marketing for success in 2021

    2020 for many Western organisations was the first year that businesses truly went ‘digital’. For most it was a...