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    The new world of Web3: Marketing in the Chinese metaverse

    Are you ready for the world of Web3?If not, it’s time to prepare! Web3 is the latest technological development set to...

    Co-Branding Strategies For The China Market: How To Attract Gen Z Audiences

    Co-branding is the latest strategy taking the China marketing industry by storm.Over the last few years, international...

    China’s Booming Pet Economy: A Lucrative Trend For Digital Marketers

    In December 2021, McDonalds released a limited-edition “cat box”. Shaped like the company’s iconic burger, the...

    All Just A Game? Why “Gamification” Needs To Be Part Of Your China Branding Strategy

    For consumers in the west, the purchasing experience needs to be as efficient as possible. It’s all about simplicity...

    Glamour Reimagined: Little Red Book’s Luxury Camping Culture

    Have you been “glamping” yet?As the latest portmanteau linking the unlikely bedfellows of glamour and camping, it...

    Why WeChat Channels Is an Essential Platform for Western Brands in China

    WeChat Channels is the latest feature unveiled by WeChat taking the China marketing world by storm. Designed for image...

    China Marketing In The Post-Pandemic Era: How To Leverage New Social Consumption

    As we approach summer 2022, brands in China are still facing economic uncertainty and a rapidly changing consumer...

    Brand Building and Localization: Lessons For Entering the Chinese Market

    In market analysis conducted by HSBC, 78% of surveyed western brands planned to grow investment in China.

    The Metaverse and the Future of Chinese Influencer Marketing

    This year’s hottest concept is still the Metaverse. According to data compiled by Qichacha, 1,692 Chinese companies...

    A Live Streaming Marketing Goes Mainstream: How Brands Can Capitalise on This Growing China Trend

    In one day alone, the beauty and cosmetics giant Estée Lauder achieved over $219 million in sales from...

    The Marketers’ Guide to Overseas Property for Chinese High-Net-Worth Individuals

    In the last ten years, investment in western assets and property has been steadily growing amongst Chinese consumers –...

    What’s working for Lunar New Year 2022? How Western brands are successfully acquiring Chinese consumers !

    Share of voice for Gucci has sky-rocketed on Chinese social media in the last few days. Their 2022 Year of the Tiger...

    Getting closer to consumers with Chinese micro-influencers: KOCs.

    69% of China’s GenZ discover products and brands through friends and on the internet which means getting a great...

    Christmas in China – tapping into this Consumer Carnival

    Think Christmas isn’t relevant for China? Think again!

    Chinese Student Recruitment Strategy Needs to Change Again

    The Chinese desire to study abroad is now back to approaching pre-pandemic levels, and the UK remains the favoured...

    Generating offline customers from Douyin

    670 million individual users log onto Douyin each month, accounting for a fifth of tiktok’s global monthly active...

    The Chinese “Beauty Economy” – Investing in appearances and the rise of men’s Beauty

    As the world’s second-largest beauty market, it is vital to keep up with the nuances of 美颜经济 or the Chinese beauty...

    Learning from Chinese Local Brands successes over Global Rivals

    Which soft drink brand do you think grossed the highest in 2020’s Double 11 shopping festival? Most people would likely...

    Win Your Market in China’s Singles Day

    In pre-campaign live streaming performance this year, Alibaba’s Singles Day has officially been launched, and the big...

    Brand Rejuvenation: Presenting yourself to the next generation of Chinese customers

    What does a 20 year-old influencer, 100 million+ pre-campaign impressions and 1 million WeiBo reposts have to do with...

    Why China’s blind box economy is a good bet for brands

    Chinese consumer spending is set to more than double in the next 10 years. By 2030, China’s private consumption is set...

    Globalisation and the marketing business

    Marketing professionals in first world countries have a history of leading those of other nations. Individuals, brands...

    China’s KOL economy: Shaping the conversation for western brands

    Whilst names such as Li Jiaqi and Weiya may not mean much to the average Western consumer, they wield astounding...

    Why Zhihu is the next big thing for brand marketing

    In today’s uncertain world, people need fast, reliable answers to questions.Knowing who and what to trust online can be...

    The new generation of Chinese consumers reshaping the luxury market

    A recent explosion in personal wealth in China combined with a highly style-conscious society means that luxury is back...

    How tech giant Apple used Bilibili to market in China.

    Heard of the Chinese influencer He Tongxue?  Well, you should have! 

    The Rise of the He-Economy: China’s Next Big Market

    If you think male Chinese consumers rank low on marketing priority lists, think again! The spending power of female...

    CEO of Emerging Communications Talks in University Business Magazine about Live-streaming to Potential Students in China

    The last 15 months have brought unprecedented challenges for all UK universities.

    Closing the sales gap: Selling Property to Chinese Consumers? You need to read this!

    The global pandemic has created great shifts in consumer behaviours across almost every industry, for property...

    Great result for University of Portsmouth's STEM Journey - Emerging Communications

    Our client University of Portsmouth has launched a hugely positive STEM initiative that is clever and important on...

    Retail Lessons from China - Emerging Communications

    This year we took some of our partners and clients to China so they, for themselves can explore the retail landscape...

    Dior In Crisis In China - Emerging Communications

    Dior in Crisis in China

    Dior has become the latest major brand to inflict damage upon itself in China after it revealed...

    Alipay Marketing - Emerging Communications

    Alipay is increasingly being used at every stage of the Chinese customer journey, from pre-destination research and...

    Takeaways from the UK's first Marketing To China Conference - Emerging Communications

    We were delighted to be the strategic partner of the UK’s first Marketing to China (m2c) Conference on the 5th & 6th of...

    China: From Local Marriage Markets to A Global Wedding Industry

    The next few weeks will mark the height of the wedding season in China, and singles and their parents in China will be...

    Selling the UK university experience to Chinese students

    From the importance of soft skills to ensuring you get your marketing in early, Emerging Communications’ Rocky Chi...

    Universities should engage Chinese parents - Emerging Communications

    Rocky Chi, Head of Content and Insight at Emerging Comms, talks to UB about why Chinese parents are an important...