A programmatic display campaign enables you to to deliver compelling visuals and marketing copy that allow Chinese consumers to learn more about your brand and offering. This is a powerful way to build your reach and impact.
However, display can be a more than simply a brand-building exercise. Our programmatic system means we can deploy materials effectively to particular audiences using geographical, behavioural and contextual information.
This channel has proved to be particularly successful for our education, travel & hospitality, B2B and retail clients.
The service we offer includes:
- Media channel and partner selection base on client’s brief, target audience and objectives
- Development of programmatic campaign plan with timeline and KPIs
- Negotiation, buying and liaison with media partners
- Advice on banner visuals, messages, formats and specs
- Launch and on-going management of the campaign
- Reporting and optimisation
If you want to know more, please leave us a message here.