How to cash in on Chinese tourist trade

Domenica Di Lieto comments on using micro-influencers to gain traction and build credibility.

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The 5 Most Provocative Insights From London’s Millennial 20/20 Summit

Domenica Di Lieto, spoke on the Breaking China panel at the Millennial 20/20 event which in 2018 saw, for the first time, a huge focus on Chinese millennials.

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Selling the UK university experience to Chinese students

From the importance of soft skills to ensuring you get your marketing in early, Emerging Communications' Rocky Chi outlines all you need to know.

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What three Chinese influencers think of the UK’s Chinese New Year brand campaigns

As UK brands try to woo Chinese consumers in the Year of the Dog, how will they gain cut-through without causing offence?

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Why UK universities should engage Chinese parents

Rocky Chi, Head of Content and Insight at Emerging Comms, talks to UB about why Chinese parents are an important audience for universities.

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How Chinese students choose universities and why it matters

Rocky Chi, Head of Content and Insight at Emerging Comms, discusses the expanding Chinese 'market' and how UK universities can help attract students.

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Highlights: Routes to Growth Asia Conference 2017

Held at The Shard in London and in association with HSBC, the Routes to Growth Conference 2017 welcomed businesses for a day of networking, insightful panel discussions and keynote speeches.

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Inside the luxury world’s commission culture

Domenica Di Lieto, comments on the growth in independent travel among the Chinese - without tour guides - makes some question the longevity of targeting tour guides to channel spending.

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In-depth understanding needed to crack expansive China

Domenica Di Lieto, outlines how brands should start their China journey.

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Why it will only be a happy Chinese new year for brands that take the plunge

Domenica Di Lieto, CEO of consultancy Emerging Communications, explores the potentially lucrative opportunity Chinese consumers offer in the UK, as well as for brands looking to break into China.

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5 steps for building a marketing plan for successful market entry to China

Domenica di Lieto, outlines five key steps for brand owners to consider.

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