WATCHPRO WORKSHOP: How to successfully sell to Chinese tourists

Domenica Di Lieto advises how the new generation of ‘wealth inheritors’ are now redefining luxury in China by seeking out the niche, the quirky, added value and a story behind what they purchase.

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Top Tips: Successfully selling to Chinese tourists

Domenica Di Lieto, CEO at Emerging Communication shares her insight on the growing number of tourists staying in Boutique hotels and what this means for their marketing strategy.

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Chinese Students Undeterred by Prospect of US Visa Restrictions

Domenica di Lieto, chief executive of Emerging Communications, shares that US visa restrictions may have a positive effect increasing the number of Chinese students in the UK.

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Deakin & Francis targets Chinese market for growth

Cufflinks and accessories manufacturer, Deakin & Francis, has pinpointed the Chinese market for growth. To help spearhead this campaign, Deakin & Francis has appointed specialist marketing agency, Emerging Communications.

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Deakin & Francis targets Chinese market for growth

Jewellery and accessories manufacturer and retailer Deakin & Francis has appointed digital marketing agency, Emerging Communications to spearhead its campaign into Chinese markets.

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Deakin & Francis targets Chinese market for growth

Deakin & Francis has appointed specialist marketing agency, Emerging Communications, who will provide consultancy to establish a marketing strategy based on localised brand positioning and to help drive sales through consumer engagement on Chinese social media channels.

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Historic Jewellery Quarter manufacturer on China mission

Emerging Communication's chief executive Domenica di Lieto explains new client, Deakin & Francis, are a very good fit with the wealthy Chinese millennial market whether in China or as tourists.

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Chinese students say US visa restrictions won’t affect their plans

Domenica di Lieto shares her opinion on the effect of the possible visa restrictions between the US and China on Chinese students studying in the UK.

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Chinese students say US visa restrictions won’t affect their plans

Domenica Di Lieto, CEO of Emerging Communications explains how visa restrictions in the US could see Chinese student numbers further increase in the UK.

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Choosing Chinese Partners Proves a Minefield for Luxury Brands

Domenica di Lieto, CEO of Emerging Communications, explains how brands choose their partners and the importance of maintaining the partnership properly.

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How to cash in on Chinese tourist trade

Domenica Di Lieto comments on using micro-influencers to gain traction and build credibility.

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The 5 Most Provocative Insights From London’s Millennial 20/20 Summit

Domenica Di Lieto, spoke on the Breaking China panel at the Millennial 20/20 event which in 2018 saw, for the first time, a huge focus on Chinese millennials.

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Selling the UK university experience to Chinese students

From the importance of soft skills to ensuring you get your marketing in early, Emerging Communications' Rocky Chi outlines all you need to know.

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What three Chinese influencers think of the UK’s Chinese New Year brand campaigns

As UK brands try to woo Chinese consumers in the Year of the Dog, how will they gain cut-through without causing offence?

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Why UK universities should engage Chinese parents

Rocky Chi, Head of Content and Insight at Emerging Comms, talks to UB about why Chinese parents are an important audience for universities.

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How Chinese students choose universities and why it matters

Rocky Chi, Head of Content and Insight at Emerging Comms, discusses the expanding Chinese 'market' and how UK universities can help attract students.

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Highlights: Routes to Growth Asia Conference 2017

Held at The Shard in London and in association with HSBC, the Routes to Growth Conference 2017 welcomed businesses for a day of networking, insightful panel discussions and keynote speeches.

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These British brands have found a shortcut to promote in China!

Domenica Di Lieto, discusses Sina Weibo's potential to promote products and services at the Huawen Weekly open class in London.

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European luxury stores win over Chinese tourists by giving referrals to tour guides

Domenica di Lieto, comments on the revenues of merchants and travel agencies working together to guide tourists’ consumption.

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Inside the luxury world’s commission culture

Domenica Di Lieto, comments on the growth in independent travel among the Chinese - without tour guides - makes some question the longevity of targeting tour guides to channel spending.

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In-depth understanding needed to crack expansive China

Domenica Di Lieto, outlines how brands should start their China journey.

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Why it will only be a happy Chinese new year for brands that take the plunge

Domenica Di Lieto, CEO of consultancy Emerging Communications, explores the potentially lucrative opportunity Chinese consumers offer in the UK, as well as for brands looking to break into China.

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5 steps for building a marketing plan for successful market entry to China

Domenica di Lieto, outlines five key steps for brand owners to consider.

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