Queen’s University Belfast Chinese Student Enrolment
Objective and Background
Management school of Queen’s University Belfast was struggling to engage with Chinese students and differentiate itself from management/business schools amongst Russell Group Universities.
The digital campaigns they previously ran failed to achieve the expected result in application numbers.
Engage with influencers & potential customers in Chinese New Year themed event.
- Weibo Strategy & Management
- Community Management
- KOL Outreach & Campaigns
- Brand Ambassador Recruitment & Management
- 260 Weibo Posts acquired 250 million impressions
- Weibo engagements: 1305 reposts, 1059 comments, 5329 likes
- Solved nearly 300 queries via Weibo private chat
- 44% YoY growth on applications from China
For more information on our China digital marketing services please click here.