Consultancy & Services

China Entry Strategy

China is an appealing market, but a complex one. We are experienced in guiding clients through the early stages of engagement.

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Customer Research & Insights

Our research services will give you a better understanding of what your target customers want, so you can plan for success.

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Strategy & Planning

The Chinese digital market moves fast, so planning the right marketing, at the right time, to the right audience is vital.

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Content Strategy

We focus on generating a unique brand voice and content mix that sets you apart from your competitors and attracts customers.

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Training and Enablement

It is critical that your staff understand the Chinese customer – and we can help ensure your teams are all pulling in the same direction.

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Web Design & Development

Having a Chinese website, or landing pages that can track the performance of a campaign, is key to success.

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Chinese UX & Branding

Using the right image is crucial and we work with you to create Chinese names, branding, advertising copy and infographics.

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Social Media

There are 650 million active social media users in China and we can help you to target them effectively.

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Search Marketing

The Chinese search landscape is unique but our dedicated team can ensure a high quality of leads and traffic.

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Programmatic Display

We work with respected partners to ensure your campaign can be correctly targeted to deliver meaningful results.

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Localisation Services

The importance of localisation can be overlooked, but our team tailors your image and values to reach your target audience.

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Inbound Marketing

Understanding the subtle differences between inbound target audiences allows us to pinpoint how and when to engage them.

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The Latest

Our Work

William & Son – Bringing the brand to Chinese Consumers

6 September 2016

Launched a Chinese themed in-store events supported with Social Media Promotion to build William and Son brand awareness and deeper engagements with inbound Chinese customers

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BLOG

Using social marketing to accurately target Chinese consumers

25 August 2017

According to the latest McKinsey report, Chinese consumers’ willingness to spend remains high, with nearly twice the confidence levels of the US and the UK.

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MASTERCLASS

Using WeChat effectively as part of your Chinese Marketing Strategy

23 October 2017

Hear from 3 industry leaders on how to effectively leverage WeChat to acquire, convert and retain customers in B2B and B2C sectors…

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