Consultancy & Services

China Entry Strategy

China is an appealing market, but a complex one. We are experienced in guiding clients through the early stages of engagement.

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Customer Research & Insights

Our research services will give you a better understanding of what your target customers want, so you can plan for success.

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Strategy & Planning

The Chinese digital market moves fast, so planning the right marketing, at the right time, to the right audience is vital.

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Content Strategy

We focus on generating a unique brand voice and content mix that sets you apart from your competitors and attracts customers.

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Training and Enablement

It is critical that your staff understand the Chinese customer – and we can help ensure your teams are all pulling in the same direction.

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Web Design & Development

Having a Chinese website, or landing pages that can track the performance of a campaign, is key to success.

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Chinese UX & Branding

Using the right image is crucial and we work with you to create Chinese names, branding, advertising copy and infographics.

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Social Media

There are 650 million active social media users in China and we can help you to target them effectively.

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Search Marketing

The Chinese search landscape is unique but our dedicated team can ensure a high quality of leads and traffic.

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Programmatic Display

We work with respected partners to ensure your campaign can be correctly targeted to deliver meaningful results.

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Localisation Services

The importance of localisation can be overlooked, but our team tailors your image and values to reach your target audience.

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Inbound Marketing

Understanding the subtle differences between inbound target audiences allows us to pinpoint how and when to engage them.

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The Latest

Our Work

Queen’s University Belfast – Boosting Chinese Student Enrolment

3 January 2018

Through targeting both inbound and outbound Chinese students, their parents, alumni, bloggers and industry on Chinese social media and paid search, QMS is truly out from other Russell Group management schools and the application numbers from China to QMS increased 44% year on year growth.

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BLOG

How Chinese students choose universities and why it matters

22 January 2018

Rocky Chi, Head of Content and Insight at Emerging Comms, discusses the expanding Chinese ‘market’ and how UK universities can help attract students.

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MASTERCLASS

Using WeChat effectively as part of your Chinese Marketing Strategy

9 January 2018

Hear from 2 industry leaders on how to effectively leverage WeChat to acquire, convert and retain customers in B2B and B2C sectors…

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