Consultancy & Services

China Entry Strategy

China is an appealing market, but a complex one. We are experienced in guiding clients through the early stages of engagement.

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Customer Research & Insights

Our Chinese market research services will give you a better understanding of what your target customers want, so you can plan for success.

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Strategy & Planning

We provide Chinese Digital marketing strategy and planning – The Chinese digital market moves fast, so planning the right marketing, at the right time, to the right audience is vital.

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Content Strategy

We focus on generating a unique brand voice and content mix that sets you apart from your competitors and attracts Chinese customers.

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Training and Enablement

It is critical that your staff understand the Chinese customer – and we can help ensure your teams are all pulling in the same direction.

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Web Design & Development

Having a Chinese website, or landing pages that can track the performance of a campaign, is key to success.

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Chinese UX & Branding

Using the right image is crucial and we work with you to create Chinese names, branding, advertising copy and infographics.

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Chinese Social Media

There are 650 million active social media users in China and we can help you to target them effectively.

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Chinese Search Marketing

The Chinese search landscape is unique, but our dedicated team can ensure a high quality of leads and traffic.

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Programmatic Display

We work with respected partners to ensure your display campaign can be correctly targeted to deliver meaningful results.

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Localisation Services

The importance of localisation can be overlooked, but our team tailors your image and values to reach your target audience.

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Inbound Marketing

Understanding the subtle differences between inbound target audiences allows us to pinpoint how and when to engage them.

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The Latest

Press

Queen’s University Belfast – Boosting Chinese Student Enrolment

3 January 2018

Through targeting both inbound and outbound Chinese students, their parents, alumni, bloggers and industry on Chinese social media and paid search, QMS is truly out from other Russell Group management schools and the application numbers from China to QMS increased 44% year on year growth.

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BLOG

Chinese inbound consumers: Research at home, then shop abroad.

6 April 2018

In the last couple of months, there has been a lot of talk about cross-border commerce and the need for luxury and premium brands to establish channels to sell to China in-market.

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MASTERCLASS

Back by popular demand… Find Your Niche – Succeed with Chinese Inbound Marketing, May 23rd (09.30-14.00)

8 January 2018

This Chinese Digital Masterclass presented by Emerging Communications is for all Content Marketing Managers, Retail Directors, In-house PR teams and Digital and/or International Marketing Officers in property, retail, luxury, food & drink, travel and hospitality sectors.

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